Excerpt from www.Pattipietschmann.traveldiva.blogspot.com, by Richard Pietschmann:
Facials freak out lots of men. Not only is there the still-lingering pussy factor–a guy getting a facial!–but also the extra anxiety caused by having to enter a spa setting designed for women. Often a man tiptoeing into the spa will be the only male there.
I have been that guy many times, so I know. But little did I realize that facials for men have a long history in this country, dating back to the railroad terminal barbershops that were commonplace in the 1930s and 1940s. There, men could get their shave and a haircut, along with what William Gornik told me was a treatment aimed at rejuvenating the harried (and sometimes hung over) businessman. It was called a “scientific rest facial,” William said, and it had the same result as two hours or more of sound sleep.
I learned all this while seated in an updated barber chair at William’s Gornik & Drucker barbershop on the lower level of the new Montage Beverly Hills hotel. Here, this men-only facial is called a deep cleansing skin treatment, lasts 45 minutes, and costs $75. After giving me a critical once-over, William swathed my face in hot towels, applied an Egyptian clay mask, rubbed cocoa butter into my beleaguered skin, applied a two-handed vibration massage to face, neck and shoulders, painlessly plucked out blackheads, cleaned up sideburns, applied more potions and lotions, and left me both relaxed and alert.
Gornik has had a Beverly Hills barbershop nearby for years, with a local clientele, some of whom prefer the Montage location. It’s a real plus for hotel guests, but a little hard to find since there are no signs yet to lead one to the spot and only a discrete small barber pole marking the entrance. But William is a genuine gentleman’s barber who wields the straight-edged razor with aplomb, has lots of fine Hollywood stories to tell, and vintage Ella, Frank, Tony and Dean in the background. He’ll even tell you about the opening scene to the original “Oceans Eleven” that was shot at his barbershop.